10 ways to use your brand images

If you’re willing to invest in powerful branding materials, including photography, then your customer is more likely to believe in your value. If you have already got yourself some images for your business then here are 10 really useful ways to use them.

📷 An obvious one, but use them on your website. Having bespoke images of you and your team will create a great first impression and create trust with your audience.

📷Introduce yourself on social media - start by telling your audience about you. Tell them about you, your business and what makes you tick so they can see your friendly face and learn more about you. If it feels yuk doing that then use a scheduler and forget about it - the best piece of advice someone gave me and it works!

📷Share a behind the scenes photo of what it's like to work with you, or a behind the scenes of creating a product – share this on social media, emails, website. Creating an intimate view into your world will create that trust and bringing your audience one step closer to buying from you.

📷Share a personal images of what you love doing, you with your other half, your kids, or your dog! Again, creating trust is so important with your audience. Share this on the social media platforms that work best for you. (TOP TIP: don’t spread yourself too thinly on social media. Stick to 1/2 platforms that suit your business and do them well rather than trying to do 5 half-heartedly!)

📷Share an action shot of you doing what you do best in your business and explain the benefits to your audience about working with you, not the features. You’ll only grab peoples attention when they see how it benefits them and how it’s going to transform their business/life.

📷Send your email marketing list a useful 'hello' email or newsletter with lots of value for your audience - don't forget to put your lovely face on there so it warms up your audience rather than them getting a 'cold' email from a faceless business.

📷 Put them on your landing pages if you are promoting a freebie, a course or any other offering. If your audience see your face, it creates an element of trust and they are more likely to sign up.

📷 Put one on your email signature, again creating an element of trust between you and your audience.

📷Send one with your press release – depending on what your press release is about send one that is relevant to this. It will make you stand out and hopefully help your submission

📷Get those photos on all your physical marketing materials, for example, business cards, fliers, pop-up banners for events and exhibitions, catalogues and brochures. Beautiful images make you stand out.