Stock versus bespoke - pros and cons
Do you use stock images for your business? That’s OK, but you knowing how and when to use them will keep your brand more consistent. Check out my pros and cons, and tips below on how to use stock images so they don’t damage your brand.
Stock
Pros
They are cheap (often free)
Quick to source
Provide an instant professional look
They are a good starting point if you are a new business you can use them temporarily
Cons
There might be copyright problems
Branding is not consistent
They aren’t unique
Customers can now tell the difference between stock and bespoke and you risk using an image someone else has been used before
They have lower conversion rates
They may not accurately portray your brand story
Bespoke
Pros
They are unique to your business
Good images make your brand more memorable
They have a consistency to quality and tone
They make your business look authentic
You look more professional
They have been shown to have a higher conversion rate
They have more of a visual impact and will appeal to your target audience
If you have the digital file with unrestricted use you can use the images as often as you like without incurring additional fees
Cons
They will be more costly.
You may be put off by having to source a photographer
What if the photographer doesn’t fully convey the concept of your business?
You don't like having your photo taken!!!
So is there a right answer?
Well, no as it’s a matter of personal preference. You've read the pros and cons and its up to you what you think will work best for your business. Personally I think there's a time and a place for stock images. I'll confess to using stock images very occasionally through Canva for the odd social media post.
However, you can't beat having a bank of bespoke images. I think it is key for your target audience to see images of YOU on your website so they get a sense of who you are and you can start the know, like and trust process.
Although there is an initial cost for your own bespoke images see this as an investment into your business, much like your website. The benefits outweigh the negatives given your conversion rate will be higher they will ultimately pay off.
If you have to use both type of images, then there a few things to remember:
Put the stock images on secondary pages on your website.
Be picky - don't use an image you have seen before
Add text/other graphics to the image with Canva or a similar graphics design app
Make sure it portrays your brand story
Crop it or change the perspective
Use it as part of a collage
But remember …
Athough stock images can have their place nothing beats your own brand images that are bespoke to your business!
